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Customer Acquisition: the Best Approach to Making Sales Calls

A successful customer acquisition occurs as the result of a phone call.

It’s natural to have a certain amount of dread or even fear when making sales calls for new customer acquisition, especially when those are cold calls which the prospect has not solicited, and which might potentially be unwelcome. However, there are a few things to keep in mind which can help you be much more Read more

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Sales Prospecting: What to do When the Trail Runs Cold

A stove burner control knob serves as an analogy for increased results when sales prospecting.

Sometimes in the world of sales prospecting, it happens that leads which were once promising and held the hope of customer conversion, can grow cold as ice and appear to be dead in the water. This can be very frustrating for a salesperson, and for management as well, given the fact that the cost of Read more

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How Will VoIP Change Your Business Workflow?

Two businessmen monitor their business workflow using remote access technology.

There is no doubt that VoIP technology has revolutionized telecommunications, and its dominance in the market continues to spread annually. Even though the technology itself is barely 20 years old, VoIP has secured its place in the communications market, both through session initiation protocol (SIP) implementations and through hosted VoIP solutions provided by vendors. However, Read more

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Tips for Reviving and Re-Engaging a Cold Lead

Archery target meant to demonstrate how aim at a cold lead.

It’s always difficult for a salesperson to lose a prospect that seemed to have potential to become a customer. If this is a rare occurrence, it might be less painful, but when it happens fairly often, that can result in a lot of missed opportunities and a lot of potential sales that might never be Read more

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CRM Systems and their Many Benefits

CRM systems illustration design over a blackboard

Almost any owner, manager, or business executive has to be concerned about managing customer relations, since customers are who drive a business and make it successful. This has been true ever since the beginning of commerce, and even though the methods for managing customer relations have grown much more sophisticated, the importance of establishing and Read more