While most forms of social media begin as a way to communicate, they inevitably find their way to involve making a profit. Even Snapchat is being leveraged for marketing purposes today. It makes sense that Skype, one of the most well-known video and chat communication services, is now targeting businesses. What can Skype for Business mean for your enterprise?
The Difference Between Skype for Business and the Skype You Know
We all know how Skype has worked since it began all the way back in 2003. You could use it to make free video calls via the Internet to any part of the world. In fact, the modern version of Skype allows for group calls of up to 25 people. It’s perfect for teams playing video games online. Of course, you can also call landline numbers from Skype. Microsoft, who owns Skype, gives those minutes away with pretty much everything else you buy from the company.
Skype for Business, on the other hand, is an entirely new animal. Don’t worry; it costs you only a couple of bucks per month. Once you hear the differences, that extra fee will seem like very small change.
Let’s start by talking about the group-call feature. You immediately jump from 25 people on a call to 250 with Skype for Business. Now you can get most (if not all) of your company on a conference call.
Skype for Business also offers additional encryption and security features. This is important when you are discussing company business online. Even if you don’t need any of the other features, this alone should catch your interest.
Finally, Skype for Business will integrate seamlessly with your VoIP system. You don’t need any new devices or services. Skype for Business simply ties all of your VoIP communications together into the same platform package.
Yes, companies are always looking for the way to market the next big social app to the business masses. Microsoft has figured out how to leverage Skype for professionals. What do you think will be the next big leap in business communications? Feel free to comment below with your ideas.